Rethinking trust for organizations and behavior
PROJECT ROLE:
Research Study, Storytelling & Narrative, Cultural Insights, Actionable Implications
PROJECT TYPE:
Client project for the NY State Department of health under the direction of The Nucleus Group while at SVA Masters in Branding.
Public health is the science of protecting and improving the health of people and their communities. This work is achieved by promoting healthy lifestyles, researching disease and injury prevention, and detecting, preventing and responding to infectious diseases. The strength of a public health system rests on its capacity to effectively deliver and connect.
Our brief was to identify cultural audit topics to find divergent thinking and insights that cane be applied to public health.